This blog post is going to be an analysis on 2 different travel magazines and how they target their audience, and then I will create my own audience profile. Understanding the role the target audience plays in the making of magazines is important because when creating any media product, it is crucial to have a good understanding of the target audience, and what they anticipate reading, listening to, or watching with the product.
Demographics:
Age: 24-50. Most people once they work they need vacations in order to recharge. Young people with no family commitments can afford traveling as well as older people in this age group as they are more economically stable.
Gender: This magazine would engage with any gender could be inspire by the wonderful experience of traveling
Class: Mostly A and B. People in this social class would most likely care more and will be able to afford traveling and adventure.
Main Image: The main image features a woman snorkeling and her vision underwater of marine life. There is a big shark which represents thrill and adventure
Color Scheme: Tones of cyan, blue and turquoise with a splash of yellow. Mostly related to marine life and activities that can be done at the beach.
Psychographics:
Personality: Fun, relaxed, independent, friendly, wonderer, smart, explorer
Interests: People that believe travel should be an adventure, but also relaxing. Enjoy being outdoors. They can travel alone, with friends or their partners and have fun. Enjoy beach destinations.
Lifestyle: Man and woman who appreciate the benefits of traveling. Not overly cheap - (ie. no hostels, or backpacking). Well educated. Work full time jobs. Like adventure and exotic places.
Values: Hard work, high self awareness, empathetic, peace seeker, adventurous, welcome change
Demographics:
Age: 25-60, as most people in that age group have children and value making memories with their kids through visiting different places and enjoying the food, the places and the culture.
Gender: This magazine would engage with any gender could be inspire by the wonderful experience of traveling. Maybe its readership is more female as usually the moms in the family are the ones planning and organizing the activities with the kids and will get ideas from the magazine.
Class: Mostly ABC. People in this social class would most likely care more and will be able to afford traveling and making memories for the whole family together.
Main Image: The main image features two kids in winter clothing that seem wondered about what they are seeing.
Color Scheme: mostly blue that represent winter. The red and orange in the kids clothing represent fun, youth and excitement.
Psychographics:
Personality: Fun, friendly, curious, explorer, caring, dreamer
Interests: People that plan unforgettable family trips and create cherished travel memories with their kids. Parents looking for ideas on what to do with the kids on the weekends and school vacations.
Lifestyle: Man and woman who appreciate the benefits of traveling, and are interested in discovering discover and book incredible family trips. Care about the cost of affording the experience and therefore appreciate the guidelines to make the most our of their money. Don’t enjoy too much unpredictability; like to have things planned out before following through with things. Well educated. Work full time jobs.
Values: Family, hard work, adventurous spirit, care, planning.
I will use my research from the first part of this post to create my own audience profile. I will use the same age group as Travel magazine for the same reasons, nevertheless families can be inspired by my magazine content to create experiences and visit places that are interesting for the whole family. I will choose a female audience since my magazine will include content and photography that will be most interesting and predominant for women. My cover would be more similar to the Travel magazine rather than the one in Family Travel one as I will be featuring Miami in a special edition. Miami is known for its beaches and there is no winter and snow. Similarly to the Family Travel magazine again, I chose the same social groups because people in this socioeconomic class, in my opinion, would certainly be more interested and could afford different places that are hot to visit in Miami, either new or hidden gems.
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